It is no secret that the mobile world has exploded in recent years. With so many smartphone users spending at least 2-3 hours a day with their face buried in their phones, it comes as no surprise that mobile applications are one of the best marketing tools available.
Many leading brands across the world are using mobile apps to sell their products, collect data from their customers and also for customer service and support. If you are a business owner and don't have a mobile app yet, I suggest you get one immediately so you can benefit from it as well. Below we discuss the advantages of having a mobile application for your business:
- Boost Your Brand
Because the majority of big business already has mobile apps, it can be a challenge to stand out from the crowd. With mobile app development for your small or medium-sized company, you can take back some power and strengthen your identity. This will ensure that potential customers perceive you as a well established and reliable organisation.
- Be available to your customers 24/7
Mobile applications can be used even if the user is not connected to the internet. If your app is frequently used, this could well be the best exposure a company can hope to get.
- Superior customer service and support
If you want your customers to keep buying, you have to keep them happy. By collecting customer data from your app, you will be able to enhance customer satisfaction by creating improved products and services tailored to the customer's exact needs.
- Reward your customers for buying from you
Everybody loves getting something for nothing so why not offer a loyalty or rewards program to encourage your customers to return? By using your mobile app, customers can easily monitor and redeem rewards making the likelihood of their return even more probable.
- Increase sales revenue
There isn't a business out there that isn't looking for ways to increase sales. When your company has an app, it also comes with this nifty feature called push notifications. Ever heard the saying "out of sight, out of mind"? Well, no more. You can send your customers a push notification anytime something new happens like a product launch or the commencement of a sale. No doubt, this will boost your sales rapidly.
- Gain additional income just by having an app
Open a new income stream for your business by charging customers a small fee when downloading the app from the app store. You can also earn money by including in-app paid features, or in-app ads.
- Gain a more significant following on social media
Social media marketing is an excellent tool in itself, and the more people share your content, the bigger your audience will be. By having a mobile app, you provide your users with the opportunity to quickly share content to social media directly from the app.
- Constant reminder of your company
When downloading your app from the app store, an app icon will appear on the user's screen. This will act as a continual reminder of your business, even when they aren't connected to the internet.
- A mobile app is more user-friendly than a website
If you use a knowledgeable mobile app development agency, your application will be developed in such a way that users can easily locate main functions without getting lost. Since many websites can be a pain to navigate, your potential customer will have a much better experience while using your app.
- Straightforward cart checkout
If a client is ready to buy, nothing can be as frustrating as struggling to actually make the purchase. Mobile apps come with an electronic payment system that is easy to use and will ensure that your customers return for more purchases. It also minimizes your customer service staff since you won't be receiving endless calls for help with your e-store.
- Build lasting relationships with customers
With every company bombarding us with constant ads, it's evident that businesses are slowly losing their influence on customers. One way to gain customer loyalty is to make a genuine connection with your customers so they can become loyal to your product or service.
- Clients can easily find you
With just one click your customers can access your contact details and even get directions to your business premises.
- Expand your business into the global market
With your app being available in app stores, you will now be able to target potential customers anywhere in the world.
- More speed than a regular website
With strict regulations from iOS and Android, applications need to function at a certain speed to ensure that users have a smoother experience while using the app. The better the experience, the bigger the engagement which ultimately leads to more sales.
- Why not develop a mobile app?
If you don't keep up with current trends, you will get left behind. And if you want to grow your business, getting left behind is not an option.
David Giltner is a freelance content writer for selected businesses in different niches such as website developers and offers his web design skills as an extra.
Image Credit: Pixabay